1. Manage advertising on social media networks; Facebook, Twitter, Google Plus, etc.
2. Generate content for social & mobile marketing platforms
3. Send timely reports on advertising budget achievements as well as mobile traffic/revenue growth
4. Manage mobile marketing partners to ensure timely delivery of services (Facebook PMDs, Ad Dynamo, ROUTESMS, etc).
5. Development & execution of quarterly mobile marketing plan, including demand sales targets and tactics to achieve them
6. Reviewing and approving mobile channel content, before releasing, to ensure quality imagery, copy content, and brand true presentation
7. Develop new mobile marketing programs that increase brand awareness, increase text messaging sign-ups and drive sales
7. Regularly increase Konga's GSM mobile database and mobile traffic
8. Develop and execute strategies to increase downloads and activations of Konga's mobile app.
9. Identify and test new reach and engagement mechanisms to inform future mobile marketing strategy. Test into new channels with the goal of diversifying the channel mix and identifying new sources of acquisition and engagement levers that scale.
10. Carry out other responsibilities as may be assigned by the Head, Digital Marketing