Decide upon your target audience
before anything else. The first step —
before you do anything else — should be to
clearly define who your target audience is.
From this all the other decisions will fall into
place in terms of format, content, prices,
location etc. This structured approach will
also help you to stay focused on achieving
specific goals and not allowing the scope to
become too broad or watered down.
2. Make a list of details — everything
including lighting and public
transportation, to content and
refreshments. When you decide to have an
event, everything matters. From program
content and lighting to transportation and
parking — everything counts. And your
audience will attribute everything to you
and…your brand. Making a list will ensure
you don’t overlook things.

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