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Nairaland Forum / Entertainment / Music/Radio / 8 Steps To Creating A Successful Record Label In Nigeria (3950 Views)
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8 Steps To Creating A Successful Record Label In Nigeria by Amastermovic(m): 8:45am On Jun 17, 2015 |
The rapid growth of record labels in Nigeria from 2011 to date cannot be under-emphasized. However, creating a successful one requires thorough research and hard work in other to set a pace amongst others. For entrepreneurs who desire a successful record label, commitment and passion are necessary drivers to achieving this goal. Most people believe that like any other business venture, as long as there is enough capital, the business can roll on. So let’s get started STEPS IN CREATING A MUSIC LABEL INESS PLAN This is a map that shows all necessary information regarding your concept. Whether you want to start up a big record label or a small one, planning is very vital. You need to determine the structure of your firm, the genre of music and finance. M For a small label, it usually includes the CEO, the artist and the manager. The CEO actually handles the business affairs, legal affairs, artworks, image building and welfare of all team members. The artist has no other duty than to expand his horizon thereby delivering hit songs for his own interest and that of the firm. The content of his song must be sensible and inspirational. The manager often takes the responsibility of sales and distribution (marketing). On the other hand, for big record labels, there are various sections with their functions. It begins with the business officer who handles bookkeeping, payroll and finance records. There is the legal department and the art department which handles all product designs, branding, posters, advertising and other needs of the print media. ENSE A standard record label requires a license. Proper registration protects your label with legal authorization to run as a label. Registration of the name as a trademark also allows you to put the label logo on music records or sponsored events. ORDING STUDIO A record label would be able to control cost when there is a standard studio for artist. A standard studio requires a system [laptop or desktop], software for recording e.g. the Virtual Analog interface, headphones, headphone AMP, Di boxes, microphones, the audio interface for getting music in and out of the computer, snake cables, monitor isolation pads, studio monitors, cables, bass traps, diffusers, a DAW remote, a control surface, software plug-in, secondary monitors, uninterrupted power supply etc.. Before anyone can start up a successful Record label this steps should be taken into consideration. RCING FOR ARTIST It takes a good ear to discover good music. The individual in charge must be a very exposed person. His or Her duty is to look out for talented artistes that would give more credibility to the label. MOTION You will need to introduce your artiste and albums to the world through radio, television etc... Therefore, you need to get yourself acquainted with presenters and program directors in all major areas of the country. Just so you may have your work cut across all major areas of the country. LICITY The publicist is solely responsible for creating interviews, record reviews, and radio and television stations. TRIBUTION This has to do with the marketing of your materials. First you would create a marketing plan e.g. organize sales campaign, create flyers and posters, advertise on billboards etc. the sales department or team sees to retail activities of the label and concentrates more on building good relationships with key record stores, record distribution companies such as telecom giants through their highly subscribed ringtones and record outlets all over the country. http://thenet.ng/2014/03/net-special- feature-mtn-becomes-nigerias-biggest- music-distributor/ It is believed that you now fully understand the basics of starting up a successful record label. Now, go ahead and draw up your business plan. The sky is your starting point. 2 Likes 1 Share |
Re: 8 Steps To Creating A Successful Record Label In Nigeria by Astrocyte(m): 1:01pm On Jun 23, 2015 |
Excellent post. Only the few record label owner-wanna-be's would appreciate it. Are you in the record biz? |
Re: 8 Steps To Creating A Successful Record Label In Nigeria by bigfoot79(m): 5:56am On Nov 21, 2015 |
Thank you for this insightful post! Stuff like this should be on the FP Cc: lalastica 2 Likes |
Re: 8 Steps To Creating A Successful Record Label In Nigeria by dayssolalee(m): 10:42am On Jun 21, 2021 |
Smen Music Company is a digital recording company for all indie artists and labels. Hop on our website to discorver our awesome packages. https://smenmusic.com.ng/ |
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