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Why Every App Developer Needs a Mobile App Marketing Plan
In just a few short years, the Apple App Store, Android Market and other mobile carrier stores have created a new industry and a new form of media. Millions of smartphone and mobile device users log on to find new apps to provide them with entertainment, efficiency, cost savings and help navigating the complexities of everyday life. Thousands of app developers and app publishers have converged to meet this growing demand for apps, with many of these developers hoping to become the next “Angry Birds” style success story.
Unfortunately, the world of app development is not a simple game with a wide open playing field. Significant opportunities still exist to make money from apps, despite the lack of friction, but app developers who expect to simply upload their app to a marketplace, tell their friends about it on Facebook, and then watch the app go viral are likely to be sorely disappointed.

This is one of the biggest misconceptions in the app development world. Too many app developers are still enamored with the idea that it’s “easy” to get an app to the top of the App Store or other heavily trafficked marketplace. Many app developers think that as long as they have a quality product, the app will speak for itself and attract an online audience in the form of PR and word-of-mouth marketing on Facebook, Twitter and other social media.

Readmore: http://e-solutionsgroups..com/2015/06/if-you-build-it-they-probably-wont-come.html
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