All businesses are intended for consumers, whether they are goods or services oriented. The first and only way to draw the attention of your prospective market to your product(good or poor quality) is through advertising. Though delivering good quality is essential in sustaining consumer interest, advertising is such a powerful tool that it can determine the extent to which you will be accepted by the market.

The concept of advertising is beyond just creating awareness about a product. It also entails making the market aware of a relationship that exists between them and the product. Without making this happen, an advertisement could be mere shallow rantings to the eyes and ears.

Whether in audio, visual media, or direct seller-buyer interaction, in advertising;
-Be creative,
-Deliver just about all (not all) the strong points of the product, but in a way that is sufficient to create the desire for more,
-Pay attention to creating an awareness of a relationship that exists between the product and the consumer.

This of course is not all and even these involve methods and strategies will be topics for other days. But know that your advertising campaigns should let your market feel that they will be spending their money on something that loves them
How you can achieve that involves details about your specific market and the goal of your own business.

There it is, but don't just read and leave. Drop your comments as well.
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