Overview

The Fast Moving Consumer Goods (FMCG) manufacturing sector in Nigeria is the largest in the West Africa region and is also one of the fastest growing on the continent. The consumers in this sector have become more demanding of high quality products and are also very price conscious. Jagal has been active in the manufacturing sector for over 30 years. Our core focus is on producing high quality products that promote healthy living. Regardless of what products are available, the consumer remains loyal to key brands that have proven their quality over time and are reliably available at convenient market outlets.

The main regulatory agencies including the National Agency for Food and Drug Administration (NAFDAC), the Manufacturers’ Association of Nigeria (MAN) and Standards Organization of Nigeria (SON) have enforced strict control on all products manufactured or imported into the country. They have continuously increased their monitoring on the areas of quality, health & safety, tariff rates and have had a concentrated effort to rid fake products from the market. This has given great confidence both to the consumers as well as the manufacturers.

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, toys, processed foods and many other consumables. In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years.

FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs—such as meat, fruits and vegetables, dairy products, and baked goods—are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks, and cleaning products have high turnover rates.

Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.

(Source https://en.wikipedia.org/wiki/Fast-moving_consumer_goods)

[size=15pt]A CALL FOR INVESTMENT[/size]

We want to use this medium to solicit for GENUINE investors that posses the financial muscle to finance our intention of becoming a MAJOR DISTRIBUTOR for a fast growing FMCG company in the BEVERAGE BUSINESS. The company is engaged in various sub sectors of the Nigerian Beverages categories that include Juices & Nectar, Fruit Drinks, Premium Drinking Water, Carbonated Soft Drinks and Diary products....

More coming up later........

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