I'm wondering what's the general state of marketing in Nigeria as at this moment. No doubt the traditional marketing concept as we know it - interuptive, loud and business centric - is now obsolete world over, super costly and pretty ineffective, not to mention the fact that it has lots of untrackable parts.

Hence, the buzz word in the marketing world of the future is INBOUND, and that future is here with us already. But the question is: is Nigeria catching up? Are we ready for it? So my proposition is that we should talk about this stuff called Inbound Marketing.

Both pros and peers in the subject matter are welcome to post their comments.

Thanks in advance.
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What is inbound marketing...??

@Crixie Inbound Marketing is a revolutionary concept that ATTRACTS strangers and CONVERTS them into leads, NURTURES (closes) them into buyers and DELIGHTS them into raving fans, all done without any form of trick, push or coercion.

In other words, Inbound Marketing is a data driven approach to understanding people and their unique pains or craves deeply, educating them accordingly and helping them find the best solutions to their problems in a most rewarding and delightful manner.