Popular Television Reality show, Big Brother Africa (BBA) will not be
returning this year due to the inability of the organizers of the show, Africa
Magic and Endemol, to get sponsorship for the show.

In an exclusive interview with Manager of Multi Choice Ghana, Anne
Sackey,with Razz Newspaper Reporter Mustapha Inusah, she confirmed
that they at Multi Choice Ghana have received notice from MNET that
this year’s edition of Big Brother Africa will not come off.

She explained that MNET did not give them any reasons as to why they
will not be doing the Big Brother this year, but then, she personally thinks
it’s due to sponsorship constraints. In her words: “They didn’t give us any
reason though, but I think it’s mainly because of cash constraints as we all
know the show is very expensive to put up”.
Anne Sackey continued by saying that since the organizers don’t have a
constant annual headline sponsor (s) for the show, it becomes difficult
sometimes to get sponsors. “They don’t have fix sponsors on the show.
Every year the sponsor changes, sometimes it’s CocaCola, sometimes MTN
and other companies from Ghana have sponsored before” she said. When
interrogated further to give more details on whether this is a publicity stunt
or not, she stated that MNET is a separate company and that they have their
target and strategies so until they write to them, she can’t answer any more
questions on their behalf.

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