Effective advertising gets people interested in your business or service quickly and explains it clearly. Keep this list of tips handy for writing eye-catching, persuasive ad copy:

• Make your ads relevant and memorable.


• Find, or invent, a creative hook.

• Write the way people think.

• Don't be ponderous or pompous.

• Before writing an ad, know why people buy your products or services.

• Remember that creativity is hard work; don't get lazy or discouraged.

• Deliver the same message across all media.

• Keep it simple; the consumer doesn't have time for complex copy.

• Deliver your message with clarity.

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