The mobile market in recent time has witnessed an influx of
various phone brands, but neither of the high-tech
companies has reached their goals in the Nigerian
marketplace. However, Infinix Mobility has marked its entry
with a significant turning point in the telecommunication
ecosystem. Recently, in collaboration with Google, Infinix
Mobility launched Infinix Hot 2 as the first official Android
One product with lollipop 5.1 in Africa.

In its three years, Infinix Mobility has built a strong
reputation in the Nigerian market and globally from the
Middle East, Europe and South East Asia regions.
Technology and innovation at fingertips
By April, a technology storm hit Nigeria; African market is a
special market—facing energy issues, Bruno Li, Country
Manager for Nigeria, stated, “As a High-tech company, it is
our duty to deliver product that brings concrete solutions to
the market.” Infinix Hot note a 2 days battery life
smartphone and super fast charging technology (30 min
charge 7 hours use) was released by the manufacturer.
June 2015, the honourable successor of Infinix Zero series,
Zero 2 delivered high specs and premium design, first of its
kind on the continent. With its 5 inches HD Super Amoled
and an ultra efficient 13 MP camera, Zero 2 brings to Africa
bright and sharp vision of the High tech industry. Talking
about design, the device weighs only 118g.

The biggest surprise is the unique material selected by
Infinix R&. In fact Zero 2 comes with a Kevlar battery back
cover that is used in aeronautic equipments, safety and
military industry. Kevlar is highly resistive against shock and
five times lighter than steel.

This time, Infinix decided to launch the device in the most
prestigious university of Nigeria, Unilag University. Bruno Li,
Infinix Nigeria Country Manager said “Being closer to our
fans and end-users is what makes us understanding the
market. We like to interact with our users either online or
offline. “

Infinix Mobility partnered with Google, Jumia and MTN,
three pillars of the High-tech ecosystem. Infinix launched
Infinix HOT 2, the 1st official Android One product with
lollipop 5.1 in Africa. Moreover the device comes with a
2GB RAM which will be a standard for the market. The
operating system will be getting an update to the latest
Android version up to two years. With the Hot 2, the largest
African operator MTN is offering 1GB data for 500 Naira to
fit consumers need in data connection. Finally HOT 2 has
break new records with 30 000 units sold online in seconds.
A brand built by industry people:

The device is a brand built by people who understand the
industry. Thus Infinix Mobility has set a benchmark and
here is how. Infinix Mobility is a Hong Kong based company
Headquartered in Shanghai for its research and
development (R&) center, and Paris as design center.
While Shenzhen the electronic hub of the world is Infinix
production center. To have a better understanding of Infinix
Mobility there is no doubt that its success definitely comes
from experienced executives of the industry.

Benjamin Jiang, CEO of Infinix Mobile, is an art bachelor
graduate of Hefei Technology. He may answers questions
around why Infinix smartphones designs are so trendy,
catchy and unique (i.e. Infinix zero 2 made of Kevlar). In
2003, Jiang joined the Bird Company Limited, pioneer
Chinese mobile phone company, as Head of Project
Management.

The following year, the company was listed in Shanghai
Stock Exchange later the company received a government
subsidy of 14 million Yuan. By 2007, he joined Longcheer
Holdings, a leading Chinese mobile handset design house
as General Manager of International Business Unit. Since
2012 Jiang has been the CEO of Infinix Mobility.
Online smartphone and emerging markets:

Finding the right partners at the right time and place is also
part of the smartphone success story. When Infinix
launched the Infinix Zero last year, it made Infinix Zero the
leader and best selling online smartphone in Africa.
Nigerian consumers loved the phone and bought 150,000
units. The phone made with gorilla glass and sporting an
octa-core processor from Mediatek, a High Definition, HD
screen and a 13 Mega Pixel camera with flash LED. The
device brought innovation to the Nigerian market. The
success in Nigeria was later extended to East-Africa, Middle
East and South East Asia.

In November 2014, the smartphone manufacturer set
Christmas mood with Infinix HOT. The device seems to
match Nigerians taste of 5.0 inches screen, pocket friendly
and colorful smartphone—yellow, red, white, black and pink
—that reach 100 000 hands. The worldwide German
statistics institute Gesellschaft für Konsumforschung
showed that Infinix HOT raised the bar and surpassed
brands like Samsung and Nokia in Q1 2015.
http://www.vanguardngr.com/2015/09/how-infinix-mobile-is-changing-africas-smartphone-ecosystem/