Writing Amazing Head
Every successful writer knows they must first engage readers with a snazzy headline before “wowing” them with their amazing content. How your post is titled can make all the difference between being a big hit and being left in the shadows.

When you share posts on social networking sites, the only way you’re going to get people interested in having a look is by giving those posts a catchy title that’s hard to resist. That’s why it’s important to learn how to write headlines that jump off the screen and grab a reader’s attention.
If your title is thoughtful and informative, the reader will believe that the content that follows will be outstanding. A great title will draw readers in to visit your page.
With a less-than-stellar headline, readers will be bored long before reading your post. They’ll decide to not even bother, quickly moving on to the next (more impressive) blog post or article.
Your content can be absolutely fantastic, but if your headline doesn’t have what it takes to get a reader’s attention, then it’s going to be put on the back pages. Envision the Internet as a newspaper. If you see an article with the headline “Local Woman Writes Novel,” you probably aren’t going to be giving it more than a cursory glance. Now, if the headline reads “Local Woman Writes Best-Seller About Sure-Fire Weight Loss Program,” then they’ve struck a chord.
Here are a few helpful tips for writing some great headlines, to help get your content on the front pages.

Create Interest: This is a key factor when writing headlines. Readers want to know up front if a story is worth reading, and it’s up to you to convince them.
Be Compelling: You want your headlines to reach out and grab attention. It can be a lot of work, but it’s definitely worth the effort.
Ask Questions: A simple question for your headline can be intriguing to readers. People are curious by nature, so by posing a question, you’ll entice readers to click on your content and find out the answer.
How-to: If your headline starts with those two simple words, readers will be motivated to have a look. It’s also the way many users enter a query into a search engine, so it will make your headline more likely to come up in a search.
Be SEO Friendly: When writing headlines, you want to try to include a keyword in your headline. This will help increase the traffic to your site. Don’t overload your header with keywords, just an important one.
Be Simple and Direct: Vague headlines don’t work. Get to the point and make it clear for the reader, so they know exactly what your content is about.
Keep it Short: Short, sweet, and to the point is the way to go with headlines. Don’t shortchange it; just find a way to say it with fewer words.
Impart Information: Your headline should tell the reader that when they read the article, they will find the information they’ve been looking for.
Present Tense: The tense you use in your headline matters. The rules are:
– Use present tense for immediately-past information
– Use future tense for upcoming events
– Use past tense for past perfect events
Active Voice: This helps keep headlines short. Begin the headline with your subject, and write in an active tone of voice.
Be Clear: Your title should explain it all. It needs to fit with your story. Always ask yourself if it reflects the point of the article.
Hit Your Target: Know who you’re writing for, and gear your headline towards what they want to read. Techies aren’t apt to be “whipped into a frenzy” about articles that will attract an interior designer.
Capitalize Correctly: Avoid any unnecessary capitalization in your headline. The first word and all proper names should be capitalized.
Avoid Pauses: Pausing for effect isn’t necessary when it comes to a headline. This will just create a bump that throws readers off track.
Don’t be Misleading: Lying is a big “no-no” when it comes to headlines. Promising “X” and only giving “A” will cause readers to distrust you. That’s not a great way to build a readership. Just be honest.
Don’t be Cliché: This can be a big turn off for readers. If your headline is repetitive and doesn’t engage readers, they’ll go elsewhere for something offering more.
Start with a Headline: It may seem backwards, but it can be a very helpful technique. You’ll create a flow with your writing, making sure your content fits. Try it. You might be surprised how well it works.
Double Check: Always re-read your headline to check for any errors or spelling mistakes.
Give Yourself Options: When you sit down to write, make up a list of several different headlines and choose the one that you like best.
Have Fun: Don’t treat headline writing as a chore. Look at it as a fun, creative exercise to help get those writing juices flowing.
Great headlines don’t just happen. They take practice. The more you work at it, the easier it will be to create fantastic headlines for anything you write.


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