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Lead generation affiliate program

There are several forms in which affiliate marketing are done. PPC, PPA, PPV etc.; pay per click, pay per action, pay per views etc apart from the above there is another form of affiliate program called lead generation.
Lead generation is a form of affiliate program, affiliate in this type of affiliate agreement, are required to only generate leads, then what are leads? From a dictionary meaning lead is to initiate an action that make others to follow, to cause an animal to move by holding a rope while moving forward, to be an access for someone toward something. All is talking about taking someone or something to somewhere, in a simple form, becoming a means through which someone gets something.
How does this relate to affiliate mark

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