Finding a perfect Search Engine Optimization consultant is not an easy task, especially when you do no have the right questions to ask in your mind.
Trends are changing rapidly in internet marketing. In this high competition world, everyone needs to adopt best SEO strategies to take your site to Google first page. It is necessary to take right decision at right time otherwise; you can waste your time and money as well.
Before hiring any SEO consultant, you need to know about your plans regarding it, like What is your site? Is it locally or globally? What are your competitors? What is your niche? You want to hire a native consultant. Or are you doing a global search?
Here are the most important points you must consider while doing your interview

What is their background of education?
What is their past experience regarding SEO?
What are the strategies they use for taking any site at Google first page?

According to them, what are the important factors that are vital for SEO?
Try to know about their skills and abilities

Do they have a team of SEO writers?
Are they up to date according to new tools and techniques used in SEO?
Have they proficient knowledge regarding black Hat SEO?

Have they good knowledge of word press?
Have they detailed knowledge of both on and off page SEO?
There are many other factors too that should be considered in SEO. There is no need of specific degree except 'good marketing skills' because only market researcher knows well how to market your site and rank it at top pages of google of the google.

The major technique in SEO include on page SEO and off page SEO. On page SEO consist of titles of articles description, keywords with its densities. Off page SEO includes social media sharing, blogging ,press release, YouTube videos and directory submissions among others. The person whom you are going to hire should know all the techniques regarding Black Hat SEO and White Hat SEO because it is very common trend that the hired person can easily ask you to promote your site online in short time but which strategies he/she will adopt is the main point.

A web site or blog plays an important role in online business. If you want to be successful at international level, you must have your own website according to Google standards. There are approximately 44 percent companies that do not have sites or blog and without internet marketing no one can be successful in this current era.
With a successful SEO consultant, you cannot only promote your site, but also can expand your business world wide. For this, you need to take right decision while choosing the right person otherwise it can waste your precious time and money as well

source: www.allspired..com