Google announced a new program called Accelerated mobile pages that allows users to search for news and pull up a host of articles from publishers instantly

The feature will allow publishers articles to show up on Google without any payment, unlike Facebook's instant articles, or Apple inc's Apple News.

Ream more on
http://gizmoraid..com.ng/2015/10/google-working-on-faster-mobile-webpage.html

Google announced a new program called Accelerated mobile pages that allows users to search for news and pull up a host of articles from publishers instantly

The feature will allow publishers articles to show up on Google without any payment, unlike Facebook's instant articles, or Apple inc's Apple News.

Presently, the usage of AMP (Accelerated Mobile Pages) is going to benefit mostly publishers and e-commerce websites, but there is a very good chance that it might be a game changer for the mobile web.

To supplement your post further, AMP is not just a program it is an HTML framework to create super-fast and lighter web pages for the mobile. In fact, the load time of an AMP page is 1/5th of a typical mobile friendly page (Responsive web Page).

References:
http://www.zealousys.com/blog/amp-future-mobile-browsing/