I may be naive, but I stand to be tutored. I have been dismayed by the mammoth and outrageous fee some multinational companies splash on celebrities in the name of 'Endorsement Deal'. so, I began to wonder how that deal will bring fortune/profit to support the company.
I love Tubaba any time, any day, but if he for instance do advert for o product or brand I do not like or cannot afford, I will not do anything extra to get such product just because it involves Tubaba.
I'm aware, the companies can't do it without 'profitable' reason(s), but I see it as a waste of company money and insensitivity to the poor customers who constitute the larger fraction of their market. Such huge money spent on endorsement should instead be invested in Coporate Social Responsibility.

I still think it's a waste