One of the greatest challenges facing SMEs is the cost of advertising their business. So they always almost rely on word of mouth and traditional marketing alone to market their brand, product and services.


But email marketing can serve them better for advertizing purposes. In a recent survey of SMEs using email marketing, 83% said email marketing is the most effective tool for marketing their business. WHAT IS EMAIL MARKETING someone may ask?
Email marketing is direct marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. That means 80% of business owners have used email marketing without being aware of it.

But with all that said, you may still be scratching your head when it comes to figuring out a way to do everything you need to do with email marketing.I can mentor you on how to not only get your customers to WANT to receive your emails by opting in to your e-campaigns, but how to inspire them to forward and share your emails with others. That is "Email Marketing" going viral.

Here are some 9 email marketing strategy
1. CONTACT LIST- Email marketing can be done on a large scale if you have a large database of clients. Build effect email list and let the list guide the newsletter content. You can do this by collecting email of everybody that has indicated an interest in your business by buying or making inquiries. Alternatively, you can talk to some people doing email marketing professionally to help you with email database.

2. TIMING AND FREQUENCY- Ensure your best chances of scoring with your audience by trying out different times of the day at which you send out your mails and how often you send it. I will suggest you make use of available statistics while starting out.

3. ENGAGING CONTENT- For everything you do online, content is king. It is the bargaining power. "Wow" your audience with creative and engaging content and have an edge over your competitor.

4. SUBJECT LINE- Employ the use of quick, informative and personal subject line crafted for optimal open rate. This will stand your mail out in their inbox.

5. CALL TO ACTION - Make your call to action immediately apparent to readers.

6. CONSISTENT BRANDING- Keep the momentum going from the previous email campaign, by maintaining consistent branding, including template, color etc.

7. IMAGES AND VIDEOS- Be artistic with your mail by throwing in some images and videos relevant to your campaigns.

8. SOCIAL INTEGRATION-Make sure you are hitting to all fields and expand your brand's presence by providing links to all your social media Handels.

9.CHECK THE RESULT- Take a look at the post-game report, read your email results. Learn more about open rates, click-through rate, bounce rate, and adjust strategies accordingly.

Lilliementor is an email marketing professional- For more-08034530864