One of the key issues to understand about the role of advertising is that it plays a critical role in brand development and management. All of us have our understanding of what brand is. After all, we buy brands everyday.

My little definition of brand is a name, term, sign, symbol, or any other features that identifies one seller’s goods and services as distinct from those of other sellers.

Advertising plays significant role in brand management. A brand is in many ways the most precious business asset owned by a firm. It allows your firm to communicate consistently and efficiently with the market.

all about brand

A brand can be put at a serious competitive disadvantage without effective communication provided by advertising. For every organization advertising affects brands development and management in five strategic ways.

1. Information and Persuasion: Target audiences learn about brands features and benefits through the message content of advertising and other brand promotional tools. Advertising has the capability to inform or persuade target audience about the value a brand has to offer. Analyst agree that branding is crucially important in the multi-billion cell phone market as Verizon, Sprint, T-mobile, compete for 250 million subscribers.

SEE ALSO:the-ultimate-value-of-willpower.

In much way, marketing and advertising a cellular service brand is much like marketing and advertising brand of bottled water.

2. Introduction of new brand or brand extension: Advertising is absolutely critical when organization introduce a new brand or extension of new brand to the market. Brand extension is the adaptation of an existing brand to a new product area.

3. Building and maintaining BRAND loyalty among consumer: loyalty to your brand is one of the most important assets your firm can have. Brand loyalty occurs when a consumer repeatedly purchase your brand and tell his or her family and friends. This loyalty can result because your brand name is prominent in your consumers memory

While brand features and benefits are the most important influence or building and maintenance of your brand loyalty, and advertising plays a key role in the process as well.

Advertising and integrated brand promotion often provides an extra incentive to consumers to remain brand loyal so advertising and integration of brand promotion is one the key factor that determines your costumer’s loyalty to your brand.

SEE ALSO:how to benchmark-best-brand-and-place-value-on your customers

Direct marketing can tailor communications that will help build and strengthen lasting and positive relationship with your brand and your costumers such as “online marketing” other promotional tools can offer similarly valuable communication(affiliate link)

4 Creating and image and meaning for a brand: Advertising can communicate how your brand addresses certain needs and desires and therefore plays an important role in attracting customers to your brand that appear to be useful and satisfying. Advertising can help you link your brands image and message to your customer’s social environment and to the culture, and this way actually delivers a sense of personal connection for your consumers and other prospect.

5 Building and maintaining brand loyalty within the trade: It might not seem if wholesalers, distributors, brokers, product promoters, would be brand loyal but they will favor one brand over other given the proper support from a manufacturer. Advertising with other brand promotion is an area where support can be given. Marketers can provide the trade with sale training programs, collateral advertising material, point of purchase advertising displays, premiums, traffic building special events.

Also, remember that trade buyers (retailers, wholesalers, distributors, brokers, content markers) can be a key to the success of a new brand and brand extensions. Marketers have little hope of successfully introducing a brand if there is know cooperation in the trade or promotional channels. Research also shows that retailer acceptance of a brand extension is key to the success of a new products.

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The role of advertising in Revenue and profit generation for your brand

Many believe that the potential purpose to marketing can be state quite simple as to generate revenue. Marketing is the only way or path for you to generate revenue for your brand.

Creating sales as part of the revenue generating process is where advertising plays a vital role, so therefore, advertising communicate persuasive information in the “marketing mix” related to the product, its prices, its distribution. Advertisement communication highlights your brands features, prices, emotion, or availability and then attracts target audience. Therefore, advertising make a genuine contribution to the marketing goal of revenue generation. Notice that advertising contributes to the process of creating sales revenue. But advertising is not alone held responsible for sales; sales occur when a brand has a well-conceived and complete marketing mix

Website:http://www.promarketingbrand.com/2015/11/the-ultimate-value-of-willpower-and.html

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT
http://www.bravoprojecthelp.com/mass-communication/building-sustaining-brand-loyalty-advertisement/

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT
http://www.bravoprojecthelp.com/mass-communication/building-sustaining-brand-loyalty-advertisement/

BUILDING AND SUSTAINING BRAND LOYALTY THROUGH ADVERTISEMENT
http://www.bravoprojecthelp.com/mass-communication/building-sustaining-brand-loyalty-advertisement/

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