Mobile advertising is virtually unstoppable. Some 25 percent of American smartphone users between the ages of 18 and 44 couldn't remember the last time they didn't have their device within reach. They're using their phones and tablets to research new businesses, connect with the brands they already love, and find ways to be entertained, all of which present companies with countless opportunities to create new customers and generate sales. All in all, mobile marketing appears to be in the position to make – or break – your business. Here are 5 reasons why:

People Love Their Mobile Devices
In real estate, the mantra is "location, location, location," meaning that the success or selling point of any given property hinges on where that property is located. In advertising, things aren't really all that different. If you want to make sales, you go where the people are, and people these days are on their mobile phones. A typical adult in the United States spends an average of 2 hours and 51 minutes on his or her phone every day; that translates to just under 3 hours companies have to capture consumer's interest and convert it into a sale.

Text Messages are Practically Immediate
Still think that text messages are just for teenagers? Think again. SMS messaging can be a great way to deliver everything from blog updates to coupons and deal alerts to consumers, especially as 90 percent of text messages are opened and read in under 3 minutes. In a matter of minutes, your latest company news can be in consumers' hands. For restaurants looking to deliver happy hour specials, concert venues hoping to fill a few empty seats, or retail stores looking to remind customers of that night's new store grand opening celebration, that kind of immediate is practically invaluable.

Your Mobile Site is Your New Storefront
You wouldn't let the front of your brick-and-mortar business get run down and tattered, would you? That same attention to detail and image-conscious outlook should be applied to your website, too. 57 percent of consumers won't recommend a business that has a sub-standard mobile site......................................
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