With its range of high quality fruit juices like Chivita 100%, Chivita Active and Chi Exotic now in 315ml Handy Pack, Chi Limited’s innovative and affordable packaging strategy to target hip, trendy and On-the-Go consumers is seen by industry analysts as a step in the right direction . For market watchers, the new 315ml Handy Pack would ensure more market penetration for a brand that is already the leader in Nigeria’s fruit Juice market.
The new Handy Pack which is designed in a dynamic prismatic shape, with an attractive cap that is well blended into the pack, comes at an affordable price of N100. The 315ml Handy Packs contains enough juice to satisfy individual consumption and offers competitive pricing as well as value for money. Allows consumers to take it along with them wherever they go and fits into the lifestyle of young mobile consumers.
According to Deepanjan Roy, Managing Director, Chi Limited, “the new and attractive 315ml Handy Pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, and On-the-Go Handy packs would ensure that our consumers continue to get the same refreshing taste and nourishment - Anytime & Anywhere”.
“Consumers have extolled the Handy Pack size for its elegance, convenience and shelf appeal. They particularly appreciate its advantages over aluminum can packaging because it is easy to hold, pour from, and is far more environment friendly” Mr. Deepanjan stated
For a brand, whose innovations and dexterity accompany its brands, Chi Limited’s market leadership is driven by consumer engagements, needs and satisfaction
The 315ml Juice Handy Packs are currently available in Chi Shoppe, departmental stores, Open Markets, Hotels and neighbourhood shops across Nigeria and retail at an affordable consumer price of N100.