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The biggest turnover for nearly every business occurs during Christmas and many companies make the effort to woo customers through various campaigns and promotions. However while the drive to engage as clients rides as at an all time high, a lull in industry activities has been the experience of many due to tough economic headwinds.

Despite current market situations, it is important to make adequate preparations for the December festivities that are set to occur and Jovago.com, Africa’s No 1 hotel booking portal shares five ideas on how businesses can prepare for the coming fiesta.

Create a mailing list

Creating a mailing list is important for your business especially during the Christmas season as it helps you sieve through the pile and identify your loyal customers. It can also serve as a great tool for studying the buying habit of your clients, helping you inform them appropriately about specific deals and offers for the season.

Keep your everyone informed

Aside from creating a mailing list for loyal customers, you should keep your them abreast of company activities. Information such as flash sales and bargain prices should be sent to them so they can make sound choices on the services that you offer. This makes the customers and suppliers feel they are important to the wellbeing of the organization.

Employ additional staff

This is not dire necessity of every organization, however if the business is one that goes through a rosy phase during the Christmas period, you can employ additional staff to assist with the increase in traffic.

Give your website or store a Christmas feel

This may not be necessary, but it can add to the excitement people feel when they visit your platform. Red is the colour for the season, so get playful and give your web page or store a red look in recognition of the celebration. You will be surprised how many people will patronize you because of your store or website’s revamped design.

Make your website mobile savvy

Today, more customers are using mobile phones than traditional desktops due to the multifunctional nature of smartphone devices. If you want customers to have unlimited access to your services, then getting a mobile app or highly functional website is the way to go. Sticking to traditional methods of marketing can cause you to lose out on potential customers.