Internet Marketing Fundamentals Course Outline:

Module One: Getting Started
Housekeeping Items
The Parking Lot
Workshop Objectives
Pre-Assignment
Action Plans and Evaluations

Module Two: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study
Module Two: Review Questions

Module Three: Marketing Research
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions

Module Four: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Four: Review Questions

Module Five: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions

Module Six: Social Media (I)
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions

Module Seven: SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Seven: Review Questions

Module Eight: Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Eight: Review Questions

Module Nine: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions

Module Ten: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions

Module Eleven: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations

Date and Duration;
February 5th & 6th; 19th & 20th.
Time: 10:00AM – 5:00PM

For More Information Call: 08170103366 & 09084425164