In the year 2012 travel industry related bookings comprised of 7%, in 2013, it took a big leap to 20% and in 2014 the figure was occupying a chunk of 40% of total bookings. This year 2015 can now see a massive rise. No one can predict the time when the technology may reach its saturation point but most players in the travel industry are trying to design and utilize mobile technology to reach out to as many varieties of customers as possible. 63% of the executives engaged in airline industry feel that customers’ engagement improvement has been achieved mainly due to mobile technology. Due to mobile technology touch point engagement of consumers with individuals or organization have increased.

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