Want To Learn Digital Marketing? 27 Google Adwords Terms You Need To Know!
By: Tosin Adefimilola/


Get Acquainted With These GOOGLE ADWORDS Terms



So, you have been learning or reading about Digital marketing and some of the technical terms look like the English Hon. Patrick Obahiagbon speaks *wink*.

Also, while interfacing with different clients across niche as the Technical Account Manager, clients often seek meaning to some of the terms they are not familiar with.

If it sounds like you, then you need to pick up PPc.ng small Adwords dictionary on some of the Google Adwords terms, which is summarized below.

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Account: This is your Gmail address including your password. You can only use your Gmail address to sign up for an adwords account.

Adgroup: It is a set of similar ads and keywords used to trigger your ads to show or group your ads together within a campaign or simply a collection of ads.

Adrank: It determines the position of your ad on a search engine result page. It is also known as position.

Ad extension: these are additional features like, store location, phone calls, site links, etc, added to your advertisement.

Bid: It is the amount you are willing to pay for a click on your ad.

Budget: is an amount you set for each campaign to indicate how much on average you are willing to spend per day.

Campaign type: it is used to determine where you want your ad to show on Google advertising network and what formats they will be.

Campaign sub-type: It’s used to determine how many settings and options are available to use for your campaign or choosing a specific campaign sub type if you want to accomplish a specific goal with your ad.

Conversion: it’s an action in which your ads made your customer to do, a sale or lead generation. The purpose/goal why you set up the ads campaign.

CPA: this is an amount you want to pay when a customer or user of your website has done some relevant things on your web site, e.g. downloads, submission of a form or payment for an item on your website.

CPM: it is the amount you want to pay for a thousand impression of your display ad.

Max CPC: Is the maximum amount you are willing to pay for a click on your ad.

CTR: Click through rate; It’s used to measure how often people click your ad when shown to them.

Display Network: it’s a type of advert in which your ads are shown on websites listed on the Google network. E.g. LindIkeji, Naij, Olufamous…

Device setting: This is use to set what device your ads is to show on. For instance, Mobile, Tablet and Desktop devices

Demographic setting:
With demographic targeting in AdWords, you can reach customers who are likely to be within the demographic groups that you choose. Demographic groups that you can choose from include:

age (“18-24,” “25-34,” “35-44,” “45-54,” “55-64,” “65 or more,” and “Unknown”)
gender (“Female,” “Male,” and “Unknown”)
parental status (“Parent,” “Not a parent,” and “Unknown”)
For example, if your business caters to a specific set of customers within a particular age range, gender, or parental status, you may want to target your ads to this audience because they’re more likely to be interested in your products or services.

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