Would you like to know how your business can
use the popular sharing site Instagram?
This article provides five ways to use Instagram
to enhance your marketing.

Why Instagram?

In the last few years, the use of Instagram by
companies has skyrocketed. With millions of
users, Instagram has become the perfect
opportunity for brands to get quick messages
and photos to their target audiences.

When Instagram started out, it was simply a way
to post pictures with your fans and did not have
a lot of marketing value.

However, in the last few years Instagram has
proven to be an effective platform for
marketers to reach a new audience in a way the
audience wants to be marketed to: with visuals
and short messages.

Search for “marketing” on Instagram.

When creating your marketing strategy, do not
forget about this great—yet underutilized—
platform.

Here are five ways that you can use Instagram
to achieve your marketing goals.

1: Use Instagram Profiles to Reach a Wider Audience

Users waited a long time for Instagram to have
a web presence in addition to the mobile app.

Even though Instagram is now available on both
Android and iPhone devices, there are still many
people who would like access to it on the web.

The launch of Instagram profiles in November
2012 gave marketers an opportunity to market
on other devices besides mobile.

Instagram pictures provide a great collage and
give your audience a better insight into your
company. You can promote anything your
company may be doing—from products/
services to employees to customers to
conferences.

Take advantage of the increased real estate you
have with the Instagram web page to tell a story
with the images. Have a healthy balance of fun
images and business pictures.

Use your Instagram profile to make it easy for
everyone to see your story. You may want to
include pictures with calls to action to your
website or pictures of employees working and
give some information about what they do for the company.

Think strategically about how your Instagram account looks
once all of the pictures are put together on one page.


2: Create Engagement with Contests

Instagram has become a popular platform to
use for photo contests. Contests are easy to do
on Instagram.

Companies can easily ask users to use a
particular hashtag for the contest by tagging
their pictures. It’s easy to search through
pictures, ask other people to vote for their
favorite pictures and pick a winner.

Just like any other social media platform, it’s
important to regularly post engaging content
And also consider creating a contest to remind fans of why
they should follow your brand. It’s a great way to influence
engagement.

3: Reward Followers with Discounts

When posting your pictures, think about
something that will keep your audience’s
attention and have them coming back for more.

Reward your followers for looking at your
pictures and reading the descriptions. For some
companies, that’s a contest; for other
companies, that may be including discounts or
promo codes.

Before adding discounts to your campaign, think
about whether they are relevant to your
audience. If they are, find unique or creative
ways to share them on Instagram. Not only will
your followers appreciate the codes, but
Instagram is also a creative way to give them
away.

4: Feature Your Customers

There’s nothing like seeing a friendly face on
social media when you are looking at a
company’s page. Customers are your brand’s
greatest advocates and are a great way to tell
your company’s story from the perspective of
someone outside the company.

With hundreds or thousands of reviews
available online about your company, products
or services, it’s only fair to include some reviews
of your own, right from your customers.

Use Instagram to take a quick picture of your
customers and showcase a sneak peek into
what the experience with your brand is like.

Use Instagram to feature your customers to
facilitate and improve the connection you have
with your audience. In addition to making your
customers happy, you will put a face to your
brand—something that is valuable for your
audience.

5: Get More Interest in Your Events

The goal of any event or trade show is to attract
people to teach them about your product and
service and hopefully turn them into customers.

Instagram can help with that goal to give event
attendees a visual and location for your event.

Most conferences have a hashtag that
attendees can follow on Twitter and Instagram
that can be used to show others everything
that’s going on, whether it’s visual or in 140
characters.

Adding Instagram to your event marketing mix
can help you reach more people, get more
people to visit your booth and increase
engagement with your audience. By following
the hashtag of the conference, attendees are
drawn to your Instagram shot and able to locate
your booth quicker. At small or large
conferences, this can come in handy to stand
out from the crowd.

When thinking about your marketing strategy
for an event, figure out your messaging and also
use your booth number. Put your booth
number on every piece of collateral you give out and make
it easy to find online. This means when you are tweeting,
posting on Facebook or using Instagram, you’ll make it as
easy as possible for conference attendees to find the
location of your booth (and possibly provide them with a
visual to entice them even more).

Add Instagram to Your Marketing Tools
Between using it at events, for promotions, and most
importantly, to connect with your
customers and prospects, it should be on your list of
platforms to use.

Customers want a personal experience with a brand that is
engaging and accessible.

Instagram allows the brand to do this in real
time while giving users a different experience
than customers using other platforms.

To download Instagram, visit their web page
and begin connecting with other people and
companies in your industry. This is a great way to get
examples of what you could do, and then adopt it yourself.

http://www.starzhit.com/tech/5-ways-earn-money-using-instagram/

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