please, I sincerely need your advise urgently.
I am planning to go into spice business in Nigeria processing and packaging the combination of chilli pepper, ginger and garlic to serve as a multipurpose spice for soup, pepper soup and stew.
please, is it feasible?

palibc:
please, I sincerely need your advise urgently.
I am planning to go into spice business in Nigeria processing and packaging the combination of chilli pepper, ginger and garlic to serve as a multipurpose spice for soup, pepper soup and stew.
please, is it feasible?

It seems to me that the supply is higher than the demand in that sector. Just visit any food stall on any street and you'd see an array of those seasoning agents. I think it will take time and lots of marketing budgets to pull through.

But if you insist, here's my advise: (1.) Have a unique packaging style: Since many of the existing brands are powdered and in sachets, you can try liquid in bottle. 2. If you are using sachet, think of a color combination that is attractive and different from the rest (I suggest a purple/yellow theme). 3. Use Facebook to presell to Nigerian mothers (You can also do this with TV, though it would be costly). All you need is to devise ways to target Nigerian mothers on Facebook. I can help you very well with Facebook marketing in case you need my services. Preselling means even far before the product comes into the market, you should get it endeared to thousands of mothers who would join the product's page. This will build expectation in them concerning the product. So, as soon as it enters the market, you inform them by a post. Then, they'd be the one to take up your message. You can call me in case you need more clarification on this because I don't often come here (Nairaland): 09054539246

BreketeMind:

It seems to me that the supply is higher than the demand in that sector. Just visit any food stall on any street and you'd see an array of those seasoning agents. I think it will take time and lots of marketing budgets to pull through.

But if you insist, here's my advise: (1.) Have a unique packaging style: Since many of the existing brands are powdered and in sachets, you can try liquid in bottle. 2. If you are using sachet, think of a color combination that is attractive and different from the rest (I suggest a purple/yellow theme). 3. Use Facebook to presell to Nigerian mothers (You can also do this with TV, though it would be costly). All you need is to devise ways to target Nigerian mothers on Facebook. I can help you very well with Facebook marketing in case you need my services. Preselling means even far before the product comes into the market, you should get it endeared to thousands of mothers who would join the product's page. This will build expectation in them concerning the product. So, as soon as it enters the market, you inform them by a post. Then, they'd be the one to take up your message. You can call me in case you need more clarification on this because I don't often come here (Nairaland): 09054539246

thank you sir, I will contact you.

please, I still need advice on this project. which area of it do you advise I focus on in terms of production?