With the current frenzy around entrepreneurship and startups, people have come up with online unique solutions to our everyday problems. There are online wedding planners, numerous e-shopping sites and recently online grocery stores have also sprouted up.

Online grocery is relatively new but has gathered a huge popularity in the Nigerian market. In 2013, America had $15 billion sales from online grocers. While Britain had €7.1 billion sales and this number is expected to double this 2016. Famous names like Amazon and Walmart are banking on this interest around e-commerce. Not only that, startups are also seeing the potential in this market – whogohost (A Nigerian hosting portal) has recently experienced a surge in his hosting business as more business are going online in need of a domain.

During the past few years, several startups have tapped Nigeria’s e-commerce market which is approximately $1billion most of which were focused on electronics, mobile and clothing. However, if you Google “online grocery stores” a couple of names appear which shows how much local startups are taking interest in this online supermarket

Value4naira.com is a new startup hoping to survive the competition and will have to compete with the likes of supermart.ng and gloo.ng The idea for Value4naira.com was conceived by entrepreneurs who have had experience in operations in FMCGs - Reckitt Benckiser, Procter andGamble , GSK , for over 15 years and had been involved in the grocery distribution business.

We reached out to the Chief Operating Officer of Value4naira.com, Mr. Ernest who commented that “We are living in a time when almost everything has an online solution. There are a large number of people with various need to fulfil. Is it the work pressured folks who will like to have whatever is left of their time to themselves, is it the price sensitive folks who will like to maximize the benefit from prices or the well informed mother who wants quality and only quality products. Whatever the need, value4naira.com aims at fulfilling the consumer desires. The best part of the deal is that its affords the consumer to pay on delivery! Value4naira.com offers instant money back guarantee (physical cash and not E-wallet type of cash!). We are particular about our pricing and ensure we offer the best prices to our shoppers. Value4naira.com is presently giving out N1000 free for all first time shoppers. Value4naira.com’s mode of operation is very simple, customers can either make payment online or cash on delivery in Lagos with prompt delivery services. The future plan for value4naira.com is to expand to other big cities in Nigeria and eventually become a leading grocery store in Nigeria".


With this new entrant, we have supermert.ng, gloo.ng and Value4naira.com as the online grocery stores to watch out for. Presently on Alexa ranking, Gloo.ng is ranked 232, Supermartng.com is ranked at 444.

For more information, visit the
Website: www.value4naira.com,
Twitter: @value4naira,
Facebook ; Facebook.com/value4naira