Greetings

Recently I saw a product that caught my interest and after researching it, I discovered it a problem solving product. e.g The product is rechargeable lamps, fan and torch which I believe partly solve the problem of power in Nigeria.

My Question is

Where will be more strategic for my market/shop location, is it in idumota which is where people go and buy it in wholesale and retail but with alot of competitors or Sango Ota where we have small retailers without wholesellers and competition ?

Pls an experienced market opinion needed

Still waiting for answer

If you have enough capital to compete in Idumota, then Idumota is better. Shops are more expensive in Idumota but you are sure of sales no matter the level of competition.
You will make sales in Sango but the volume can not be compared to that of Idumota. Also, it will take longer time for you to gain many custmers in Sango.

But OP, the product is not new in d market. You will see many different designs and brands of that product in the market already.

emmaBS:
If you have enough capital to compete in Idumota, then Idumota is better. Shops are more expensive in Idumota but you are sure of sales no matter the level of competition.
You will make sales in Sango but the volume can not be compared to that of Idumota. Also, it will take longer time for you to gain many custmers in Sango.

But OP, the product is not new in d market. You will see many different designs and brands of that product in the market already.

Thanks Emma,

Your suggestion was really on point.

I believe the future of market and sales is in retail and that's why am looking at sango ota or oshodi instead of competing in Idumota not that I can't.

I just think instead of being a fish in an sea why not become a crocodile in a river

Its just my business concept for now and I am still open to more ideas here