One of the easiest and trending ways to cash in some bucks from your personal website entails the use of Google AdSense. AdSense is the revenue share from adverts of AdWords. AdSense creates an avenue for advertisers to compete using a marketing system that is auction-based. The highest bidder secures the top spot. It involves copying a code on your website to showcase the ads, and you cash in when anyone clicks it. The more clicks you get the more money you make…how easy is that? The use of AdWords makes this possible; Adwords is also popularly referred to as pay per click online marketing. Such ads are commonly found on the right side of the Google page or they could pop up at the side of search results. Such results are popularly tagged ‘sponsored contents or results”, advertisers in charge pay per clicks.

1. Google AdSense is considered an alternative source of online income, but it is not a stable source because it is seasonal and fluctuates over time. Google AdSense works best for web pages that are driven by their contents. Content driven web pages attract the attention of Google, this gets you more ads that are in line with the different contents of your page. It takes a lot of time, it doesn’t work like magic. It needs a lot of patience and hard work to reap its benefits.

2. It is difficult to give an estimate of how much can be earned based on the traffic generated. Only Google can give a reliable estimate. Competitive search terms earn you more cash because advertisers pay more for them. You can always check your account to determine how much is paid for the week, month or any other estimated duration. The amount earned depends a lot on the amount of traffic generated by your website. Other factors that influence how much you make using Google AdSense include the placement of Google ads on your website, the degree of interests your target audience has in the ads, and most importantly the number of clicks generated.
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