Standard Bank analyst Simon Freemantle has identified five key trends that will propel
Africa’s ongoing economic re-invigoration in the next four decades.
“Naturally Africa’s sheer size as well as often vastly differing economic and political dynamics . . .
renders generalization problematic. However, the broad thrust of these trends is incorporating
the majority of the continent’s emerging and aspiring economies,” says Freemantle.
The five trends are:

1: A larger, younger and more affluent population
Africa’s population growth will average 2.2% over the next decade, compared to 0.9% in Asia. It
is expected that Africa will have a population of almost 2 billion by 2050. Rapid population growth
also means that the populace is exceptionally young. Sub-Saharan Africa’s median is age 18.6,
compared to 32 for the BRIC countries.
Coupled with strong economic growth, population growth will support the emergence of the
continent’s consumer base. Consumer growth is being supported by a rising middle class.
According to Freemantle, around 150 million Africans have entered the middle class since 1990,
with a further 40 million households to become middle class by 2015.

2: Africa’s transformational urban swell
It is estimated that about 40% of Africans currently live in urban areas. By 2050 more than 60%
of the continent’s population will be urbanised. Nigeria will see 140 million new urban entrants in
the next 40 years. Countries such as South Africa and Angola will be more than 80% urbanised
by 2050. Although this will lead to an influx of people into megacities such as Lagos, Kinshasa
and Cairo, 70% of all urban growth in the next two decades will take place in smaller towns and
cities.

3: Leapfrogging through technology
Africa’s population has vigorously embraced technology in general, and telecommunications in
particular, as a means to boost socio-economic prosperity. By the end of 2010, there were over
500 million mobile subscriptions in Africa; by 2015, it is expected there will be almost 800 million.
Nigeria is already the world’s tenth-largest mobile market. More Africans are also connecting to
the internet. While internet penetration is still relatively low (around 120 million users) growth
rates have been profound. Internet costs remain excessively high, limiting uptake. A range of
mostly private-funded fibre optic cables set to land, or having already landed, on Africa’s east
and west coasts are set to lower costs for African internet users.


4: Africa’s dormant resources potential
In addition to Africa’s considerable precious and base metals wealth, the continent is becoming a
more important player in the world’s energy markets. At the end of 2010, Africa had 9.5% of the
world’s crude oil, and 8% of the world’s natural gas reserves. The continent, however, still holds
considerable untapped reserves, with recent discoveries in Ghana, Uganda and potentially
Namibia attracting strong interest.
Meanwhile, with food anticipated to become the “new oil” of the 21st century, Africa’s immense
and largely dormant, agricultural potential is gaining elevated attention. In order to feed the
world’s population in 2050, food production will have to increase by 70%, necessitating a total
average investment in developing world agriculture of US$83 billion.


5: Africa’s deepening financial sector
The financial services sector is responding rapidly to the continent’s altering economic reality.
Although the majority of Africans remain locked out of the financial system, the growth
projections for the sector are stellar. At current growth rates, Africa’s financial services sector
could make up around 20% of the continent’s collective GDP within the next decade, compared
to 10% today. Much of the new growth will come from retail banking. The expansion of financial
services has the ability to create new jobs, establish a formal identity of millions of market
participants, and provide greater safety than predominant cash-based systems.
Over the next five days How we made it in Africa will take a detailed look at each of these trends.