Content today has become an important part of any marketing mix. It is important to know however that you need more than great content to create a massive awareness about your brand.

Although, one cannot underestimate the effect of having a stellar content, there is need for fine-tuning to give you that marketing edge you desire.

How do you create that massive awareness that you desire?

1. Make your content go viral: When content is created, it does not matter how great the content is, if it does not get to the target readers, then it is a waste of time.

So making your content go viral on the internet requires certain steps that you must follow. First, you must understand where your readers are and then you take the content to them. You can be sure that they will not come looking for your content excerpt they’ve already identify with your brand. Once you understand what it means to make a content go viral, then you have achieve 80% of creating massive awareness.

2. Check your conversion channels: You have to be sure that your conversion channels are well connected and your integration are right. It depends on what service or product you are into. You might choose to use a channels that is integrated from your banner adverts straight to your social media page and then to your website.

No matter how you choose to integrate based on your product or service, you should make sure you check it to fit your conversion, if not you will have a heavy bounce rate and that is a waste to your contents.

3. Appeal to your reader’s soft spot: Everyone in life has a soft spot they respond to. Based on your product or service, when you are crafting your content, you should learn to appeal to readers’ soft spot.

The emphasis here is that you need to understand your industry and then know how to develop content that will appeal to their soft spot.

4. Speak their language: There is a language everyone wants to hear. It is just like an employer looking out if the person being interviewed will say the words he expects him to say to get the right job.

For contents you develop, there is a language the reader is looking out for which will serve as a solution to his or her problem. It could be a sales challenge; it could be operations or whatever it is, just make sure you speak the language your prospective reader is expecting to hear.

This is the reason we are here at TRW Consult. We help individuals and corporate organisations to viral their content, check their conversion channels, appeal to reader’s soft spot and speak their language.