SSL or Secure Sockets Layer is a standard technology for establishing an encrypted connection between a web server (host) and a web browser (client). Using an SSL secured connection between the two makes sure that all the data passed between them remain private and intrinsic. SSL is an industry standard and is used by websites to protect their online transactions with their customers. If you have ever visited a website using the https:// in the address bar you were creating a secure connection via SSL.

Since the announcement by Google that it was including the https protocol as a ranking factor, webmasters have scrambled to get SSL for their sites in other to gain the anticipated Search Engine Result Pages (SERP) advantages.

Whatever you think about Google’s approach and position on SSL, implementing HTTPS on a website do offer some benefits and we can take look at a few of them.

The security of the internet is evolving continually and no one can ignore the challenges of this continual evolution. It is important to keep up with cyber security environment and not write off security challenges especially internet fraud as something that only happens to e-commerce websites or something that will not come near a website that is not about credit cards or money.

In a December 2014 research by Tele Sign and RSA, just 11% of US companies said they hadn’t experienced any fraudulent incidents on their ecommerce sites in the past 12 months. Source Cyber security study conducted by J Gold and Associates , Feb 2 , 2015.

Read full blog post at: https://www.todhost.com/blog/guard-your-website-reputation-stay-protected-with-ssl.html