Online Shopping is getting more popular among buyers in Nigeria, and it’s fast becoming the preferred choice when shopping, People are beginning to prefer purchasing their goods/services online rather than going to several stores or market to get them.
Shopping online saves you time and it is very economical, time spent going to a physical store could be spent doing something else, some stores offer Daily deals, Discounts, Gift Voucher that’s saves you money, a few offer same day delivery of your product, buying online is making life easier for a lot of customers.

Regardless of the never ending cases of internet fraud Buyers are still very confident in registering their account information with the store they intend to buy from, many online store uses an SSL Certificate (it encrypts sensitive information over the internet), ensuring the privacy and security of buyers information.

Mobile Phones has become the preferred choice by consumers for shopping, whether you are at work, school, social gathering, walking, place of worship, you may notice how most people are always in constant use of their mobile phones.
Knowing the importance of mobile devices in online shopping, Konga, Jumia, Dealdey etc, offer a particular discount on any product once users download their mobile application or sign up as a new user.

According to surveys, the most common categories of goods purchased by buyers via mobile devices are; Electronic Devices, Fashion Apparels, and Kitchen Wares.

Mobile communication giants like, MTN Nigeria, Globacom, Airtel to mention a few have rolled out cheaper data plans, with a thousand naira subscription, users can get up to 1.5 gigabyte of data, this gives E commerce businesses added advantage as buyers can spend more time online.

“As mobile devices become more important in the customer’s last mile of purchase decision, Brands need to build Targeted, more seamless shopping experience across all channels to strengthen sales and acquire new customers” Francis Che, Head of Insight, APAC Yahoo said.

It’s important to say that mobile friendly online shopping store may do better than others.


CULLED FROM: http://www.proofdeal.com/2016/05/online-shopping-and-mobile-phones-in.html#more