A Chinese detergent maker has apologized but blamed foreign media for whipping up controversy over an ad in which a black man “washed” by its product was transformed into an Asian man.

Shanghai Leishang Cosmetics apologised and said it strongly condemned racial discrimination but it pointed the finger at news reports for overblowing the ad, which first appeared on Chinese social media in March.

The company pulled it, though, after the clip went viral this week and drew both outrage and scores of media reports outside the country.

“We express regret that the ad should have caused a controversy,” the statement issued late on Saturday said. “But we will not shun responsibility for controversial content.”



“We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media,” the company said.

“We sincerely hope the public and the media will not over-read it.” The ad for Qiaobi laundry detergent drops shows a black man entering a room and attempting to flirt with an Asian woman.

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http://www.slimxclusive.com/2016/05/chinese-detergent-company-apologizes-to.html

cc: lalasticlala

i thought Asians were at the receiving end of racism too.

Anyways they've apologized and i guess other companies will learn from their mistake....

the way the social media blows things out of proportion too is alarming.