The web has changed significantly. Loading flash has become obsolete and does not work for search engine ranking. A smarter way to use animations is to use an animated image. This can be achieved in Photoshop and in this article, we will look at how to get this done.
What is a GIF

There is the saying that iIf a picture is worth a thousand words, a GIF is worth 10,000’.

But what exactly is GIF? GIF stand for Graphics Interchange Format, and it was born before the popular explosion of video. In fact, the GIF is probably the lead to the development of Web 2.0 video. The GIF tells a story more than a static image ever could – it is literally a series of timed images patched together, invented by photographer Eduard Muybridge in 1878. It was eventually developed for the web in 1987 by CompuServe.

As internet speeds increased, streaming became popular with dominance of channels like YouTube. GIFs got cool again. They were recycled and reborn in new ways, as users realised the advantage of easy-to-use content over long-form videos.

They were also perfect for getting your point across – or to explain your feelings in a fun, ironic way.

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