Rita Unplugged

A couple of months ago, Rita Isoken Igbinedion lived in obscurity, with a poor background and barely any education: she dropped out of the university because her parents could not afford to pay her way through school.

Pathetic as it sounds, it was hardly a peculiar tale and couldn’t have inspired attention, not to mention stardom.

Today, however, Rita is a viral heroine, with YouTube clips making the rounds on Facebook posts. She has become a major subject of discussion on Nigeria-related online fora.

Watch Rita talk about herself with NEXT