The Nigerian music industry of today has taken a new dimension compared to the days of old when music artiste will simply go to the studio, record a couple of songs and then have the Radio & Alaba mixtape to promote them only without the need of a music video .

The trend of the days of now is music video and this is fast becoming another challenge for the up-comers who have little or no fund to finance a music video . Some directors charge from #1 Million naira minimum for a music video while top celebrity directors charge as high as 10 Million naira. When the up-coming artiste think of the cost of a music video they get frustrated to pursue their career while others fail to see the need for a music video . But believe me I have seen good music videos on satellite channels and from my research some of these videos were produced for 100k on the low side . I know this for sure if the director have passion for his work and love the song you are shooting a video for he will work with the budget and deliver well, but still remember the popular Nigerian saying “Better soup na money kill am” .

Video is a great way to increase brand awareness about who you are and what your tone of voice is. Some people are slow listeners. That’s a given. When faced with the option of listening or reading through a block of text that breaks things down in a straightforward, visually exciting manner, plenty of people will choose the video. Although frequently referred to as a visual medium, video is much more of a sensory experience. When beautiful images combine with effective sound design or emotional music, a video has the potential to engage with audiences.

Having a music video can help promote your band, through video sites such as YouTube and blogs like this one . As well as by getting exposure on satelite television. Video is a good way of getting exposure and experience and brands are often happy to give you a creative free reign. A video doesn’t need to cost a fortune what’s important is having a good idea and working within your budget. So the question of if upcoming artists need a music video is a YES.

Joseph Oladugba (J-World)
Creative Video Director
twitter/ @oladugbaking
instagram /@josepholadugba