Customer confidence is a key issue in the e-commerce business. If people cannot trust your website, they are not likely to input their credit card details and authorize payment, make payment and transfers through your platform. Customer confidence is so paramount that once you loose the confidence of your customers, you greatly loose business as far as ecommerce business is concerned.

Customer confidence is also greatly important to effectively win on the side of increasing conversion rates. According to Symantec's 2016 Internet Security Threat Report, web-based attacks increased by 36 percent from 2014 to 2015, with a fourfold rise in malware attacking Linux - the most widely used operating system on web servers. With new malware, phishing scams, and other cyber-threats appearing on the web every day, customers need to know whether or not your website can be trusted. That is where Secure Sockets Layer (SSL) certificates come in.

SSL: A Visible Sign of Security

SSL is the standard security protocol used by millions of websites to encrypt their online transactions with their customers. By creating a secure link between an Internet browser and a web server, SSL ensures that all information transmitted between the browser and the server remains private.

The SSL certificate is an essential tool for anyone conducting transactions online. Not only does adding an SSL certificate to your e-commerce site help protect your business, but it also reassures your customers that your online store is a safe, secure e-commerce site. An SSL certificate is a clear, visual confirmation that your business has taken the necessary steps to ensure your online store is a trustworthy place to conduct business.

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