Ethan & Harriet (‘E&H’) is Nigeria’s pioneer educational toy provider championing the preservation of the country’s cultural heritage through fun and games. The brand aims to create awareness and reinforce Nigeria’s history, one game at a time. The company is set to launch its range of educational toys and Nigerian-themed puzzles at a grand event scheduled to hold on the 25th of August in Victoria Island, Lagos.

Speaking on the uniqueness of the brand, Bunmi Wiliams, founder of the company said, “Our flagship product is the Nigerian-themed jigsaw puzzle, and the strength of this puzzle is that it further enhances the profile of Nigeria on the world stage in a fun and creative way. It is a powerful tool for children and adults. It allows Nigerians, both home and in diaspora, play a game that teaches about their history and values, which other games currently may not address.”

This event which will serve as part of a line-up of activities marking the company’s operations within the Nigerian market will also have its Corporate Social Responsibility initiative ‘Ethan & Harriet Pals’ unveiled. Through this project, Ethan & Harriet Company intends to provide students with improved educational facilities, which will help stimulate their interest in learning interest and keep them in school.

A survey carried out by the group found that 82 per cent of Nigerian children have limited knowledge of their country’s history and culture.

With the Federal Government targeting the transformation of the educational sector with modern learning facilities through partnerships with private organizations, stakeholders expect the introduction of the Ethan & Harriet range of educational toys to build a sense of national pride among children.
Raising expectations for the event, Williams said, “Ethan and Harriet is excited to be making this entry to the Nigerian market at a time where our children need to be taught proactively about their history. By officially unveiling our flagship products, we are bringing to light the importance of Ethan & Harriet’s heritage value proposition and highlighting its benefits pertaining to education, youth development and tourism,” she said.