Notably 'Sausage Party, directed by Greg Tiernan (Thomas & Friends) and Conrad Vernon (Shrek 2) and screenplay by Seth Rogen and Evan Goldberg, had a production cost of 19 million, while the team of antiheroes Warner Bros. and DC Comics had a cost of approximately $ 175 million. As for marketing strategy also there was much difference. Watch Sausage Party Online 'Suicide Squad' had a great campaign promotion media, social media, digital, outdoor advertising and other marketing activities that generated much excitement in the audience, but critics of specialized media and many of the views of the public who attended during the first weekend ended hit the tape.


For its part, 'Sausage Party', did not have much exposure, but Sony Pictures decided to promote social networks and digital platforms, which highlighted the strategies implemented in Snapchat, YouTube and Twitter. Even "accidents" worked in his favor, as when the trailer prior to a function Finding Dory tape was shown. In the end, it is certain that the Warner and DC raise much more than that produced by Sony, but considering the cost of production of both films may 'Sausage Party' more profitable.