Many internet users and brands have various reasons why they use twitter but not all can attest to yielding result with the platform. Twitter, which has over 300m active users per month, is one of the major social media that has aided many businesses and brands to communicate, educate and disseminate information to their customers and followers.

Brands of various sectors, ranging from news networks(@channels24_uk) to banking (@GTbank), information and communication technology(@Huntelladotnet), government(@NGRSenate) among others, are all on twitter to build, spread, communicate and develop the its products, services and events.

The secret of this social media rest in the ability to convey a complete thought, idea or information in 140 characters or it sequence. The techniques are what brands need to know to build their effective performance and gaining more followers on this platform.

Today, I will be sharing 6 reasons you need to leverage on twitter to help build your brand and business in your digital marketing strategy.

<6 Reasons why you need to use twitter to build your business and brand>

#1 Reason – For Information: Information drive this contemporary age. If you are not inform, you are automatic deform and would not be able to meet up with the competitors’ pace in your market. Twitter is one of the foremost social media platforms that have millions of information rolling per second. For your business to grow, you need information that will enhance your brand performance and also need to create information that will also help your followers. Your customers also need to get informed day by day. They need to know the latest on your product and services, facts in the sector of your business, news and live information etc. Information must be a continuous flowing process for a brand or business success which twitter as a social media can help you to execute.

#2 Reason – To Follow up with Trends: Do you need to create brand awareness beyond your followers and clients? <The proper use of trends > will help you to accomplish that. Trends are most discussed issue, event, topic or subject matter that are tweeted at a particular point in time which can be #Hashtagged or in phrase. You need to grow your brand and business with the proper use of #Hashtag to create trends on twitter is needed. Let the tweeps knows about your latest happening through #Hashtag, discuss in trending issue, build a trend with a particular goal… it helps to carry your brand to the next level which might also influenced your customer based positively. You can also partner with some influencers to help you out.

#3 Reason – To Create Feedback: Top Brands of the world use the twitter to create a responsive feedback to their customers and clients. I know of a bank in Nigeria that performs its customer service using twitter. For your business to grow feedback is needed from your customers to help you better performance and outcome, hence, you need to use this social media as one of the easiest means to get a feedback from the followers. Throw a question about your service to get feedbacks, it can also be inform creating a particular time or day to answer the FAQs from customers, hear their views on latest product, respond to their complains among others

#4 Reason – For News: Twitter has been the very first platform for news break among other social media platforms. In short, the social media has been perceived as the home for news break, which enables people to be attached to the platform as they either help to create the news or spread it. One reason why you need twitter is to build your brands around latest news and events in your market. It is also beneficial when you Retweet, Quotes or Reply to the news break as it will help your followers to also get inform, thereby, creating an trustworthy and authoritative image to your customers and followers online.

#5 Reason – To drive traffic: One of the major motivations to online strategies is gaining traffic with your content(s). When building your brand or business online, one of the purposes most people want to achieve is generating a lead and converting them into customers which makes twitter a pivotal tool to be use to drive traffic to your website.

#4 Reason – For Brand Development: If all tips are use properly, they all contribute to the development of your brand. The use of twitter for business is to create an outlook and perspective for your organization, products and services. It enables brands to show how they want their followers to see them, to feel the personality in the brand, the service they offer and brand awareness.



However, the reasons above are few of the numerous reasons why brands use this platform. Let’s here the reason why you use twitter for your brand and business.

Source: http:///2cc87YO Harlong Digitech Solution (ICT Training/Digital Marketing & Strategic Planning Org)