Every business needs marketing to stay alive. In the world of digital marketing, the benefits content marketing brings to your business are huge.

And, one of those benefits is leads generation in a way you never thought possible. It doesn’t matter if your business is B2B or B2C, content marketing can give your business a new hope.

Marketing department as we know it can be a drain on monetary and time resources in any business if it is not well repurposed to leverage on online marketing.

If you are already experiencing low sales at the moment, it means you are not doing well enough with marketing. Getting your business in front of people requires hard-work not luck.

However, with content marketing, you can run a marketing campaign on a shoestring budget with appreciable returns on investment. You already know how business exposure to a large group of people could impact your business bottom-line.

I will share this for free, content marketing can help your business adapt to the needs of present day smart consumers who do not like to be hard-sold any product or service.

In this post, we will explore how content marketing can work for your business- any type of business, and tips to cut-down marketing budget by 62%, generates 7x more leads than traditional marketing you may be running presently.

My promise, at the end of this post you will understand content marketing and feel confident to create content marketing campaign for your business on your watch.

Let’s get started.

This is the first step.

Know who is going to buy from you

How important is this? Sun Tzu, The Art of War sums it all when he said,

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Like any other strategy, the first step in creating a content marketing campaign is to know your audience- buyers personas.

What do I mean by a buyer persona?

Let’s see how Wikipedia defined buyer persona;”It is a detailed description or fictional, generalized representations of your ideal customer.”

To simply put, it is knowing all information there is to know about an ideal customer of a company. How and why they buy is key.

You can’t skip this stage!

read more: [url]http://olatundeadedeji.com/2016/09/14/reduce-marketing-with-content-marketing/ [/url]