https://www.youtube.com/watch?v=IqBRMqu1B2M



Video Marketing is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.

Don’t believe the hype? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.


Easy on the eye, and the brain
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.


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https://www.youtube.com/watch?v=yCVLOD6q44o

A good user experience, like a measurable ROI, doesn’t typically happen by accident. It is the result of careful planning, analysis, investment, and continuous improvement.”