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Nairaland Forum / Science/Technology / Webmasters / Google Announces Mobile-first Indexing (573 Views)
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Google Announces Mobile-first Indexing by Amastermovic(m): 4:04pm On Nov 09, 2016 |
Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher. To make our results more useful, we’ ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. We understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience. Though we’re only beginning this process, here are a few recommendations to help webmasters prepare as we move towards a more mobile-focused index. If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything. If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site. Make sure to serve structured markup for both the desktop and mobile version. Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output. When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document. Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot. Sites do not have to make changes to their canonical links ; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile. If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version . If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site. If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready. Official Google Webmaster Blog My opinion I think website with different mobile and desktop version should really buckle up if you want to receive organic traffic and rank your blog higher with Google. http://naijalane.com.ng/2016/11/09/googleannouncesmobile-first-indexing/ cc lalasticlala, seun |
Re: Google Announces Mobile-first Indexing by eezeribe(m): 4:23pm On Nov 09, 2016 |
OK |
Re: Google Announces Mobile-first Indexing by pranayZealous: 7:11am On Nov 11, 2016 |
Thank you for the wonderful insight. So we can eventually break down this update to the following:- IF Responsive website + Same Content and Markup (Mobile Version +Desktop Version) -No need to change anything IF Separate websites + Different Content and Markup (Mobile Version +Desktop Version) -Make sure structured markup across both websites -Ensure that the robots.txt for the mobile website is available to Google bot (Robots.txt tester tool) -Make no changes to the canonical links IF Separate websites + Same Content and Markup (Mobile Version + Desktop Versio) -Check if both the versions have been added and verified in Google Search Console IF Only a single desktop website -Google will still index your website just fine -However, for accessibility and UX reasons, it is recommended to have a mobile version ==> More hits All this because Google search algorithms are being updated to give preference to the mobile version of a page to evaluate its position in the search results. Thanks, References: http://www.zealousys.com/blog/mobile-first-indexing-relevant-practices/ 1 Like |
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