The Firm: Uber started out to solve a simple problem: the need to get a ride across town. Six years and one billion trips later, we’ve stumbled upon something a bit bigger: a new way to help tackle congestion—one of the most serious challenges cities face today. Using technology, Uber makes it quick and easy for people headed in the same direction at the same time to share their journey. It’s carpooling at the press of a button. And by getting more people into fewer cars we’ve proven you can reduce congestion and pollution overtime. uberPOOL in Los Angeles, for example, cut the number of kilometers driven across town by 12.7 million and carbon dioxide pollution by 1,400 metric tons in just eight months in Los Angeles.



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