Now you’re ready to write your sales page or newsletter and so on.

Of course, you want to write mind-blowing and compelling copy that converts readers to buyers, clients, or customers.

But wait a second, do you just give a description of the product, include one or two testimonials, hit “Publish” and expect prospects to start buying your products?

Well, you could but you could do much better than that by following some simple guidelines to avoid fatal errors.



What Exactly Do You Need?

You need something more. You need something that will attract your prospects, glue them to your copy, compel them to take action, and make them ask for more.

I’ll show you proven techniques used by expert copywriters to optimize the conversion rate of their web copy.

Your copy should have a well-rounded structure. That’s the only way you can determine what to include and what not to include.

The essential elements for a great copy are:

Headline
Product Tagline
Unique Selling Proposition (USP)
Introduction
Body
Conclusion

Let’s take a closer look at each of the elements.



Headline
Your headline should be powerful, catchy, and attractive. It’s the first thing that will determine if your copy will be read or not.

80% of the time you take to write your copy should be spent on brainstorming your headline.

Write down several headlines and select the best to get a powerful headline.

Your headline should tell the reader what to expect and should contain power words that are capable of drawing the attention of prospects to your ideas.



Product Tagline
A tagline is a short and simple statement that communicates the benefits of your products to your prospects.

Your web copy requires a clear and easy to understand tagline. It shouldn’t be clever. Otherwise, most people won’t get your message.

For instance, the tagline of my blog is: “Tested and Trusted Web Writing that Increases Sales”.


Click here to continue reading>>> Powerful Copywriting Techniques to Maximize the Conversion Rate of Your Online Copy