Not knowing how to advertise on Google in Nigeria is undoubtedly one of the major reasons why many Nigerians, especially the internet marketers and the small business owners, depend solely on Facebook advertising. If it was how to get an AdSense account, almost every Nigerian internet marketers know one or more ways to get an AdSense approval within a short period of time; however only a few of them know how to advertise on Google.
Although, many people believe that advertising on Google is only possible for the big companies that are ready to invest a reasonable amount of money on PPC advertising. This is not true. Anyone can advertise on Google with any amount. In this short article, I will explain the requirements for running adverts on Google and how you can do it in Nigeria.

Google AdWords – what is it all about?

Google AdWords is the department in Google that handles everything related to advertising on the giant search engine, YouTube and Google’s display network. Unlike Google AdSense, which is a network for publishers, AdWords is the platform that allows people to advertise with Google. One important thing you need to know about Google AdWords is that you don’t need to wait for Google to approve your account before you can publish your ads. In fact, it takes less than 20 minutes to sign up and configure a new AdWords account. So, when you register with Google AdWords, you’ll be able to advertise with Google without delay.

How do I create my AdWords account?

Creating your Google AdWords account doesn’t require any hectic process. It is really damn simple. All what you need to register is your Gmail account. Once you create a Gmail account, simply go to https://adwords.google.com or https://www.google.com/adwords and login with your Gmail account. The next step after the login is campaign creation. You might be confused at that level of campaign creation, but don’t worry, just follow the instruction and create a new campaign. However, if you don’t want to waste your time creating a campaign, simply go to the billing setting and fill your billing information. Your billing information is the bank account you’d like for Google to bill. Obviously, you won’t be able to run your ads without completing the billing settings.
Once you have filled in the correct information, you’ll need to deposit some funds into the account so that Google can publish your ads.

How to pay for the adverts

One of the major problems of online advertising in Nigeria is how to pay for adverts without stress. In some countries, PayPal and some other e-payment methods can be used to pay for google advertising. However, in Nigeria, the only available method to pay for google advertising as at the time of writing this article is by using a compatible Master Card.

Detailed information and professional help can be found at Ojasweb Digital Solution

Adverting through Google is the same every where, just know your target audience