Subaru To Put Its Winning Streak On The Line With New SUV - Autos - Nairaland
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| Subaru To Put Its Winning Streak On The Line With New SUV by baress(m): 6:43pm On Nov 21, 2016 |
[b]It’s hard to believe that a brand as successful as Subaru would have a hard time developing a legitimate SUV, but it is taking the company until early 2018 to introduce just its second whack at it. The Japanese automaker, which has maintained an impressive growth curve for a decade, even through the economic collapse of 2008 and 2009, showed off a seven-seat SUV at the Los Angeles Auto Show this week, the Viziv-7 Concept, that will be a step up from Subaru’s brisk-selling Outback and Forester crossovers. Subaru of America is trying to make up for a previous attempt at a premium SUV, the B9 Tribeca, which was a fairly spectacular failure from the time it was launched in 2005 and ultimately pulled from the market in 2014. The cost of failure was so much that Subaru’s U.S. division had a difficult time convincing parent company Fuji Heavy Industries to give them another chance despite the sales surge in crossovers and SUVs, and the expectation that the right product could add perhaps 75,000 sales a year to Subaru’s totals within a couple of years. The vehicle that will be based on the Viziv concept will be manufactured at Subaru’s plant in Lafayette Indiana, and be built on a new engineering architecture that will underpin all of Subaru’s vehicles. The new seven-seater has sharp creases in the sheet-metal and an aggressive front end. In this way, the Viziv is chasing more style to sell the vehicle than Subaru has in the past with the Outback, which has tended to be seen as the “sensible-shoe” of the crossover category. It’s competitors will be Toyota Highlander, Ford Explorer, Chevy Traverse and possibly the Dodge Durango and Jeep Grand Cherokee. The Tribeca was criticized and unpopular for being too small and for questionable styling in the front end. It was built off the same vehicle platform as the Outback, and was not properly planned for a third row of seating. The Viziv, on the other hand, is longer, wider and higher than the Tribeca, with a length of 204.7 inches vs. 192 inches. It is 79.9 inches wide, an increase of nearly 6 inches compared with Tribeca. With a height of 72 inches, it is 4 inches taller than the Tribeca. “The concept expresses our core brand values: safety, dependability, capability for outdoor activities and a forward-looking attitude,” said Takeshi Tachimori, executive vice president of parent company Fuji Heavy Industries. “We know customers in this segment want a full-sized vehicle, and the next three-row from Subaru will be the biggest Subaru vehicle ever.” There is, indeed, evidence that Fuji Heavy and Subaru designers have gotten this design correct for their customers and the market. Earlier this year. AutoPacific reported that each of Subaru’s crossovers won their segment in the firm’s annual Ideal Vehicle Awards, which is based on customer responses to surveys. Subaru’s Outback, Forester, and Crosstrek each won top honors. “By asking vehicle owners if they would change various aspects of their vehicle if given the opportunity, we not only identify problem areas and opportunities for improvement, but we also find out which manufacturers are truly hitting the mark with owners,” explains George Peterson, president of AutoPacific. Clearly Subaru has broken the code since the Tribeca fiasco. Subaru has achieved remarkable growth in recent years, hitting 583,000 vehicles sold in 2015, compared with 187,000 in 2007. Subaru’s continued growth depends on getting its crossover designs right, and continuing the kind of marketing – “Love. It’s what makes a Subaru, a Subaru – that seems to resonate with buyers. Crossovers/SUVs surpassed sedans in 2015, and will again this year. That trend is expected to continue over the next decade. “Subaru is literally hitting on all cylinders,” says Los Angeles-based marketing consultant Dennis Keene. “The brand has gotten design and marketing completely right for a decade, which is very rare, plus it has excellent safety and third-party endorsements…it’s biggest challenge is keeping quality at a high enough level to satisfy what is a very educated group of buyers.” No one will know if the SUV Subaru launches in 2018 will be a success until it actually hits showrooms. But given Subaru’s winning streak, it will be the story of the decade in the auto industry if it misses with its second attempt to design a vehicle acceptable to families with more than two kids.[/b] |
| Re: Subaru To Put Its Winning Streak On The Line With New SUV by KingRex1(m): 6:50pm On Nov 21, 2016 |
Won't thrive in naija.. No pic? |
| Re: Subaru To Put Its Winning Streak On The Line With New SUV by baress(m): 6:58pm On Nov 21, 2016 |
thats the image for it
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