Customer acquisition and conversion are equally important for every business or brand, even though each has a different focus.

Acquisition strategies are broad action plans that concentrate on getting new customers to your business (product or services).

For example, your acquisition strategy might focus on creating awareness, distinguishing the business from its competitors and encouraging potential customers to shop your website.

Conversion action plans concentrate on turning “visitors” into paying customers.

Are you interested in growing your business through conversion and customer acquisition?

Then click here to access tips on how conversion and acquisition can grow your business online