Digital Marketing Manager Responsibilities

Include:

- Planning Web, SEO/SEM, email, social media and display advertising
campaigns
- Maintaining our social media presence
- Measuring and reporting on the performance of all digital marketing
campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are
looking for a Digital Marketing Manager to develop, implement, track and
optimize our digital marketing campaigns across all digital channels.
Responsibilities

- Plan and execute all web, SEO/SEM, marketing database, email, social
media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based
on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize
user experience
- Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate

Requirements

- BS/MS degree
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics,
NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and
constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online
marketing and measurement

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