Making buyers understand the benefits of your products and services is as difficult as to make a child understand a science concept. Sales representatives should know that every individual has his/her own point of view, so forcing someone to act according to your whim is a wrong deal altogether. This will simply lead to chaos and failures.

What role do buyers play?
Underestimating the knowledge and skills of a buyer is absolutely WRONG. A buyer is as intelligent as a sales person; he can teach a lot of ways that can make selling a successful and easier task. So, rather than ignoring the buyer's perspective, try and understand it and then incorporate it in your techniques.

What a seller ought to do?
The main aim of a seller is to create as much leads as he can and make maximum profit for his company. A salesperson's primary focus should be to help his prospective buyer in all possible ways. If you are a salesperson then here are some really useful tips that will enable you to make your selling experience an effective one.

To be continued !!!!!!

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